I have utilized MailChimp for a number of years now and its among the top 5 email services. Its likely appeal to many is that it is free up to 2000 subscribers. Its a great program - simple as that.
One of the main items you will be interested in is growing your email subscriber list. You're subscriber list is arguably the gold standard of marketing and should be thought as valuable as a customer list. There have been many significant court battles over customer lists and you should treat yours with the same regard for value.
An easy to accomplish, but lesser known, success metric is to determine where people sign up for your email list. Here is a simple step by step guide to add sign up tracking capabilities to your email marketing system:
Tracking signup locations is a great way to learn about subscribers and the pages they resonate best with. It is also a great way to tag subscribers coming in from other blogs or other sources such as Facebook and Twitter.
Its worth noting a couple items that I have assumed you have under wraps. I have assumed the following:
Log into your MailChimp account, the Dashboard will appear. Go ahead and select Lists at the top of the screen.
1: LOG IN AND SELECT THE LIST
Then select the list you want to add the tracking to.
Then select the Settings drop menu and select List fields and *|MERGE|* tags
2: PREPARE THE MAILCHIMP SYSTEM
Next we will add a simple hidden field to your sign up forms. Note, this has not altered your sign up forms yet as you have already altered the code. We are simply preparing the MailChimp system to track this new hidden variable that we will define as different webpages.
Add a new field to the List fields and *|MERGE|* tags as pictured below.
Be sure to
UPDATE: this information below regarding "Revert List Forms Back To Defaults" is not required any longer.
Click Save Changes then we need to select Revert List Forms Back To Defaults. Note clicking Revert List Forms Back To Defaults will bring the following warning up.
This is to warn you that your General Forms hosted on the MailChimp server (typically at something like http://eepurl.com/PYq) will be altered. These General Forms are generally utilized by people with HTML experience and have designed custom forms. If that is not the case you are utilizing Embedded forms in which you grabbed a snippet of code to be placed on your website.
Therefore go ahead and click Revert as you have now prepared the MailChimp system to record our location variable.
ADD THE TAG VARIABLE TO YOUR CODE
Now select the Signup Form page from the dropdown shown below
and select Embedded Forms
Add the following code to the signup form code as shown below.
<input type="hidden" name="SIGNUP" id="SIGNUP" value="blog" />
Finally place copy and paste the new code to the site you wish to track. Note in the above case, this code should go on your blog articles.
The additional snippet of code I would place on my home page signup form code would be:
<input type="hidden" name="SIGNUP" id="SIGNUP" value="homepage" />
Repeat these steps for each page you want to track and be sure to change the Value (aka homepage) for each page so that unique code can be tracked.
Alright, there you have it, I hope this makes sense and I hope you see the value in this. For example the biggest worth I get out of this method is ensuring that the Facebook subscribers that I acquire convert at the same rate as my website subscriptions.
Please share some of the cases you could use this tracking technique for.
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