I used to love asking close friends if I could take a look through their wallet. The things that people carry around is sort of fascinating. Some are closet hoarders, some are extreme minimalists and of course everything in between.
That fascination has taken the more modern form of looking through their smart phone application or desktops to see what sort of tools they use. Perhaps its an insecurity of missing out on the latest tools. Why have I not discovered that yet ? It happens.
Today I will share with you the tools that my life and business runs on. Please note, there are no affiliate relationships between me and any of these product developers. In fact most of them are free. Feel rest assured you are getting honest information.
Ya know what? Before the days of SumoMe, email capture forms were very difficult. MailChimp has a pretty decent way to upload a simple snippet of html code to create one. However, it was incredibly difficult to customize without a fair amount of html experience. It was even more difficult if you did not some sort of design skills. Good luck getting it to match the font and graphic design of your website.
Noah Kagan of Sumo Me has created a damn solid tool to help grow your subscriber list. And even more uncommon, it works on website applications other than Wordpress - shocking I know. I currently utilize Weebly and love it, more about that later. Regardless I think it goes to show the thoroughness and level of value that is being provided.
The free tool includes email capture forms activated by scrolling actions and timed popups, social media sharing buttons. A real list of standard and creative tools. Have a look below at some of the features:
The cost you ask? The vast majority of this tool is free. You can upgrade, but I utilize it in the free mode.
This one definitely has my vote and I would not be surprised to see this tool continually upgraded. That's all I can really say, but the proof is in the pudding, just go get the tool and explore. It is worth the time. Oh, the email capture tools simply integrate with your current email marketing program such as MailChimp, AWeber, and a long list of others.
I maintain a decent technical ability. My son would say "Daddy your deec." Email marketing can get quite cumbersome. However, the tools at MailChimp keep it very simple to utilize their service. I also like that they continually improve the service and interactions. These gents (and gentette's) take user experience quite serious.
Everything I do email marketing wise is done with MailChimp. That includes free email based courses, introduction to pricing discounts, etc. Best of all MailChimp has a free plan for up to 2000 subscribers. If you have a list over 2000 people, and use it wisely, then you really will not have a problem paying the $10 fee per month.
Again, I believe they provide me with an affiliate link as a member of their service. However, you will not find that here as I want you to know that I do not stand to gain from these recommendations.
WEEBLY & WEEBLY PRO CONTENT MANAGEMENT
I'm currently using this content management system ... as I type. I have always used Weebly as a tool but switched to Weebly Pro in January 2015. I cannot say enough great things about both versions of this tool.
I know I go against the grain on this one but bear with me all you Wordpress junkies. The tool behaves as a complete drag and drop system. Drag in text, or a title, picture, youtube, embed code, any basic structure or webpage item. I believe that is common with most systems.
However, it is amazing how free the system is. The hosting is free, on a Weebly domain or still free on your own domain. I continually hear from my mastermind group and others, just how poor the hosting service choices are today. The other very attractive option is a ever growing list of free themes. I mean there is a list of 60+ themes and they add a couple every quarter .... for free.
The pro version allows for a completely integrated membership system. It also allows for an integrated E-commerce store, complete with a SSL certificate and multiple payment processors including Stripe. Try and get that anywhere for the Weebly Pro price of $20/month - good luck.
I'm sure you can tell that I am super impressed with this product. It is definitely worth a peek if you have not seen it yet.
STRIPE PAYMENT PROCESSOR
Ya know what, Stripe is likely a bit too technical for my programming/developer skill level. However, it integrates very easily with Weebly Pro and has now become my payment processor of choice. Prior to this move in 2015, my only option was Paypal.
I do still use Paypal as a quick and dirty way to set up a button for a one time payment. However, I just could not get over the fact that Paypal was always pushing my clients to set up a Paypal account. Of course it is their best interest, however, my best interest is conversions in the check out process. I want to make my services very simple to use. After all I'm a service company and my goal is to be adequately rewarded for outstanding service. Check out and user experience definitely play a part in the service I provide.
I kid, I kid.
PURE CHAT SUPPORT SOFTWARE
A great and completely program that easily incorporates into my website on the pages that I want it to.
Again, I am a service business and must be there to help clients through the process. This is a great program such that a client can ask a question at any time. This really helps me understand the hesitation that clients have to purchasing the service that may not purchase in the end. I can find out why.
Previously I was restricted to only acquiring information from existing customers. Now don't get me wrong, the most important feedback is current clients. However, the other aspect is valuable as well. I have Corbett Barr to thank for the methodology and PureChat to thank for the free service.
Check it out, I suspect there are a lot more of these, so definitely share.
OVER TO YOU
I want to search through your iPhone or Desktop ... definitely share the products or services that you like best.
One thing I always like to keep in mind with tools is that they must fit my business. I do not alter my business to fit a tool. Perhaps I will alter my business to fit a improved process but tools are meant to serve my business.
(NOTE: If you want to convert your existing website traffic into paying customers then we made this for you. Grab the “5-Point Website Audit” and use it to ensure your website can sell like you expect it to ... like a professional sales team.)