Blogs have become a staple for businesses from all industries, and for good reason. By writing articles that are of value to your audience, you will not only increase your online presence and boosting brand awareness, but will also leverage yourself as an expert in your field.
However, just writing a blog to say you wrote one is not the answer and will not grow an audience. Your blog posts have to have a purpose behind them, with helpful tips and ideas that readers can put to good use in their own lives. If you are new to blogging, there are probably plenty of questions wandering through your head, like:
The best way to tackle your blogging dilemmas is to have a plan in place. This will help explore topics through your writing that you may find interesting. Analyze which blogs did well and which ones didn't, and how frequently your articles are being retweeted or shared through social media. So before you begin your blogging adventure, take a deep breath and delve into your writing with these tips in mind to analyze and discover trends in your readership.
ANALYZE YOUR BLOG
If you are reading this article, then chances are you probably already started blogging. Your first step should be analyzing the work you have already done in order to find out what readers think about it. As Fizzle stated in their article, "4 Steps to Find Your Most Important Pages," there are four steps that should be followed when analyzing your blog.
FIND OUT WHO'S TALKING ABOUT YOU
One of the most effective ways of getting more readers is getting people talking about your articles through various channels. With billions of people using social media on a daily basis for both personal and professional reasons, this should be one of the first places to get the word out about your articles.
Luckily, with the handy retweet, like, and share buttons at the bottom of every post you publish on your social media channels, discovering who has been sharing your content with their followers is a breeze. However, to get a more accurate reading of how often your content is shared, using a tool that will help you discover this information will make it much easier to get answers.
BuzzSumo has an impressive tool available that will not only tell you how often your blogs were shared among various social media outlets, but there is also a "Backlinks" button that will tell you who shared it, what website it was shared on, and will have the ability to export the data into a spreadsheet.
With all of the information you will obtain from this tool, you will have better insight into how well your content strategy is going and what changes should be made.
your guide to conversIons is measurement
Sure you are getting readers, but how many of them have been converted into leads? The content you write should be written with a specific demographic in mind, that of your customer. Even if your posts are getting great traffic, how much of it is from potential customers? According to Hubspot, there are four different types of conversion rates to be aware of:
These tips will give you a guide of how to improve your blogging strategy and what ideas have actually helped.
What tips would you include on analyzing the success of your blog content?
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