Living in the past typically reaps a life of regret. However, a yearly review is a worthwhile practice and of a very suitable frequency to avoid continual regret. A mediocre yearly review is easy to accomplish. Look at your wins, your losses and what you wish you would of done. Then beat yourself up a bit and make a personal promise to get them done ... for sure this time .. in 2015.
Slowly and stubbornly I have learned to be easier on myself. In addition, I have learned to to squeeze worth from the yearly review process. One must take away a few key metrics that would of lead to success had they been performed in 2014. It is very likely that those metrics will lead to success in 2015, unless, of course, the goals have changed significantly.
My review process revealed that I had launched six products. Two sold very well, and four sold poorly. Not bad and my son would say "deec Daddy ... deec". However, I did not spend much time promoting the products by way of articles and reach out. This spawned a key metric that I now track weekly ...
how many weeks in 2015 can I create valuable content and share with my audience.
It also spawned a goal of 30 articles in 30 days and here is why you should take the challenge as well.
I want to be clear and ensure you know this goal is not quite complete. I have 3 days to go (Update this goal is complete) and will update this article once I have completed the goal. However, I could not help but share what 30 days of articles can do for you.
I also wish to be transparent and state that included in the count are 3 previously written articles that I drastically overhauled and improved. I feel focus is often wasted on optimizing landing pages and on guest posts when one can significantly improve existing articles that seem to resonate with the audience. A topic I will write more on in the future.
Since you are here I assume you are aware of Solid Thumbs Up, a service business which provides a quality articles.
I regularly produce content for a number of sites and clients. The list below is not grouped by calendar but grouped by the source.
PPE Headquarters is a training business to help engineers prepare for professional exams.
In addition, here is a list of articles that I personally wrote for the Solid Thumbs Up content service. The vast majority of articles for STU are written by our skilled staff writers. However, I fill the gap when needed and enjoy involvement in the business at the writing level.
At this point it is too early to share conclusive results on social media, revenue, or traffic boosts. If you are interested, definitely make mention in the comments and I will share detailed results.
The majority of the measurable traction was made with PPE Headquarters. It is an existing business with an existing audience. One of the most notable results was revenue. January is typically a poor month, rarely topping $1000 CAD. However, in January 2015 the business's revenue was nearly 6x the revenue of January 2014. Truly significant and I definitely place a lot of this boost on two articles that I drastically overhauled.
Another significant and notable result for PPE Headquarters is a significant boost in SEO as follows:
Solid Thumbs Up has been alive for approximately 6 months as a training resource and approximately 2 months as a writing service. Thus STU does not have a significant audience at this early stage. However, the business landed a number of new clients and most notably just shy of 100 email subscribers thus far.
The parkour articles were written for a client and we have not published them at this time. I cannot wait to include those results as the social sharing and engagement will be significant.
"TAKE IT AND GO" - RUSSELL PETERS
I've paid for links in the past. I have played in the SEO ballgame in a small way ... the minor leagues. However, the most significant SEO results have come from writing quality content and sharing it with the audience. Unfortunately I am stubborn and have had to prove this to myself over and over again.
Writing quality content is not easy. However, if you put in the work, you will reap results. The results rarely arrive in a linear fashion. Regardless they will arrive and there is a snowball or exponential effect.
Stay tuned for more and, if you are brave enough, share some of your results below.
(NOTE: If you want to convert your existing website traffic into paying customers then we made this for you. Grab the “5-Point Website Audit” and use it to ensure your website can sell like you expect it to ... like a professional sales team.)