Content writing companies are your key to better rankings, more visibility, and perhaps even a healthier bottom line in the end. At least they should be if they are doing their job correctly. After all, this is what they do, and you probably pay a hefty sum for the services they offer.
If things are not going so well, it's time to start evaluating where the problem lies. Is there something wrong with your site or product? Perhaps you just aren't making it easy enough for people to find you. Or, are you suffering because your content isn't up to par?
Here are 5 warnings signs that are a good indication you have chosen the wrong content writing service.
1. Your Content Receives no Comments
The purpose of content is not merely to rank higher for certain words or phrases. It should help you gain brand recognition by inspiring readers to interact and share their thoughts and feelings. If no one is commenting, then it's likely your content just isn't that good. At the very least, it isn't offering enough value.
2. Visitors Don't Stick Around
Google Analytics can show you just how long visitors remain on your site. If the average time is two minutes or less, your content might not be doing its job. A minute or less and your content is likely doing more harm than good. A lost website visitor is typically gone for good.
3. Lack of Traffic
This seems a bit obvious, but there is no better way to determine whether your content is cutting it than by gauging your traffic numbers. If your traffic numbers equate to the total number of employees in your company, then your message is missing its mark. The quality of your traffic is just as important as the quantity, but if you aren't getting the latter then you surely have no shot to get the former.
4. A Lack of Social Sharing
Great content inspires people. It inspires people so much that they can't wait to share it with their friends and family via social media. If no one is sharing your content… you guessed it, your content isn't worth sharing.
5. You Spend Half Your Time Editing
A content writing company should be providing content that is ready for publishing, free of errors of any sort. You obviously want to review content before you post it to ensure your brand message comes through, but if you are spending an hour on each piece just to ensure it makes sense, then you are better off just writing it yourself. Your time is more useful elsewhere when it comes to building your brand.
The obvious takeaway is that you need to be on the lookout for warning signs that your content is lacking. Beyond that, though, you should be looking within to ensure you are not dropping the ball. Without a solid content marketing strategy in place, the best content in the world won't make a difference.
You should be able to answer the following questions:
1. What are your content goals? Is the goal to gain sales leads? Is it to create brand awareness?
2. Do you have a way to measure goals?
3. Do you have a content calendar in place? Readers like to know when they can expect fresh content. If they look and it isn't there, they will just go elsewhere (and not come back).
4. Do you offer your readers varied content? Your strategy should include not just periodic blog posts but fresh website content, e-books, infographics, and even guest posts.
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