Many organizations make a crucial mistake: they use content for their marketing, but they do so with no bigger picture in mind. This results in content marketing campaigns with no direction, no consistency, and no sound reason for existing. What good is the time and effort you put into content creation if you have no strategy to make and distribute it the right way?
Let's get this straight right off the bat: I am not a finisher! That is, I am not responsible for closing the sale, that's the job of my close relative, the landing page. We're all one big family … the Content Marketing family.
This is an episode we did for the team at the 100 MBA Show. It's what they term a guest teacher episode and we walk their listeners through price hacking. This includes pricing your products and how to charge more for what you create.
Let's get down to business :)
Content writing companies are your key to better rankings, more visibility, and perhaps even a healthier bottom line in the end. At least they should be if they are doing their job correctly. After all, this is what they do, and you probably pay a hefty sum for the services they offer.
Modern professionals know the importance of a strong online presence and a steady stream of content. Online content is a rich source of SEO and a priceless way to put more eyes on your business. Writing your own material may seem like a simple task at first, but many professionals find it difficult to do. You write a blog here, publish an e-book there, and all while your direct sources of income wait for attention. Content is an investment. Professionals often put it off while they try to keep the meat and potatoes of their businesses in check.